OCTOBER 16, 2023
In this new digital age where access to the internet has become a matter of regularity, interacting with brands and choosing the best out of them is getting more feasible. You may be a random brand in the digital business marketplace struggling to turn your visitors into loyal customers. This hints at the poor conversion rates of your mobile app or website. Don’t let your current situation decide your destiny. Get expert support from a top-notch web development company and take a step forward toward conversion rate optimization.
Before digging into the strategies to increase conversion rates, let’s talk about the term ‘Conversion Rates’.
It is simply the percentage of the website or mobile app visitors who have taken action. This action can encompass a range of objectives tailored to the brand’s goals. For example, the actions may include downloading apps, requesting a service, placing orders, or subscribing to newsletters.
To calculate the conversion rate (%) of your website, divide the number of net conversions by the count of people who visited your website. Multiply the result by 100.
Note: Here, the term ‘number of net conversion’ indicates the ‘total number of sales’.
Whereas, for mobile app conversion, you have to check both the ‘In-app conversion’ and ‘App-store conversion’. Let’s check the formula mentioned below.
For the App Store conversion rate optimization, count the users who have downloaded your built app. Divide the same by the number of viewers who have viewed and ignored the app. Multiply the output by 100 and get the percentage.
Measuring the In-App Conversion rate is the most essential aspect for an online brand. Knowing its percentage will tell you if your business is earning revenue or not. It is basically the rate of mobile app purchases. Use the below-given formula.
A higher conversion rate signifies a greater proportion of visitors who have actively engaged in the defined action, indicating the effectiveness and appeal of the digital platform. In marketing, conversion increases with users or visitors starting to respond to the CTAs.
With every conversion, you, as a brand, become more credible. Hence, the conversion rate decides the brand’s degree of success.
An improved conversion rate and positive conversions are crucial indicators in assessing the performance and effectiveness of your website. The same context applies for mobile-app conversion. By closely monitoring and striving for a higher conversion rate, businesses can gauge the overall success and impact of their website, optimize user experiences, and ultimately enhance their bottom line.
Furthermore, positive conversion matters for the following reasons.
But, do you know what is the basis behind a poor conversion rate? If you don’t, then, here is some possible scenario that it undergoes.
Websites with a low conversion rate may take a long time to load. If it is for a mobile app, then probably your app takes a long time to get downloaded from the app store (iOS app store or Google Play store) or the users who have downloaded the app are not making in-app purchases.
If your website or mobile app falls short of the expected conversion rate, there is a 70% likelihood that there may be glitches or issues within the development and maintenance segments.
Before strategizing for the conversion rate, prioritize what you want to achieve. It will bring clarity to what you ask from your web design and development company.
If you are unsure, let’s give you a brief idea of what Unified Infotech can offer in terms of increasing your brand’s conversion rate.
The conversion rate holds major significance in online marketing and user experience optimization, serving as a performance indicator for businesses to evaluate the success and impact of their online presence. By analyzing and enhancing conversion rates, organizations can strategically refine their approaches, optimize user experiences, and ultimately drive meaningful business outcomes.